Zara is a popular fashion brand and store with branches worldwide. Albeit not considered a luxury fashion brand, it has gained immense support from consumers because of its stylish catalog at affordable prices.
This store is also one of those that have embraced technology and innovated with solutions meant to make the shopping experience much easier, such as a self-checkout system.
However, this Zara shopper took to TikTok to share that this innovation has not served them well.
@amirrors_world posted a video of them using Zara’s self-checkout system, but said it made them do employee work already. They said they should get a discount at least, but there wasn’t.
“Are we moving backwards, supermarkets, retail, we need less and less employees but prices keeping going up,” they captioned the video.
In the video, they showed the self-checkout process after they purchased some items at Zara. The system, which was a touchscreen monitor, asked them to place the items in the basket for checkout until it also asked them to settle the payment.
But, what’s surprising is that, the self-checkout system, afterward, also asked the customer to take off the magnetic security tag themselves from the clothes they purchased. This magnetic security tag identifies items that are not purchased yet from those already paid for. Usually, removing the magnetic security tag is done by the cashier staff.
However, the Zara customer believed this was too much, and that they were doing employee work already.
“If you wanna buy clothes in Miami, you basically have to become an employee of that store to buy those clothes…” they said in the TikTok video. “I really do work for you guys like [I am] clocked in now… I don’t even get an employee discount.”
Is the customer right or wrong? Share your thoughts in the comments section below.
