With the number of influencers popping around today, new and old, countless like the stars in the sky, it can be challenging to make a name and capture the attention of your audience. So, what makes a great influencer?
For fashion influencer Danielle Bernstein, it’s all about authenticity and staying true to yourself.
The 31-year-old content creator was the guest in a recent episode of “The Speed of Culture” podcast by Matt Britton. In partnership with advertising trade publication Adweek, the podcasts guests the top leaders in the industry to delve deep and discuss shifting consumer trends, why they matter now, and how budding influencers and entrepreneurs can keep up.
Briton is a New York City-based consumer trend specialist and new media entrepreneur who currently serves as the chief executive officer of Suzy. Suzy is a real-time consumer intelligence software “created to enable human understanding.”
In the podcast, Bernstein shared her journey from a humble college student running a street-style blog to becoming a fashion entrepreneur and trendsetter at that.
She also shared the importance of being authentic when promoting products, as well as the challenges and values of influencer marketing, together with the tremendous power of building a robust personal brand.
Nothing could get more credible than what she shared as Bernstein has more than 13 years of experience as an influencer. Along the road, she has always been transparent with her audience, allowing her to build trust and longevity when promoting products.
Bernstein is a fashion designer, an influencer, and the founder of the fashion blog and brand WeWoreWhat.