Content creator Mikayla Nogueira is adding vegan makeup brand KVD Beauty on her long list of collaborations with brands.
The makeup brand has released a campaign and catalog featuring the 25-year-old makeup artist and influencer. This viral campaign celebrates the duality of beauty and highlights how the brand provides fans with the tools to express all aspects of their identity through makeup artistry and creativity.
“KVD Beauty has always inspired me to… create looks that make me feel the most like myself. I’m honored that I get to work closely with a brand that I’ve loved for nearly 10 years!” Nogueira said about the partnership.
People can now shop the looks from the campaign, or shop Nogueira’s picks. These include products like the Good Apple Skin-Perfecting Foundation Balm, the Everlasting Hyperlight Transfer-Proof Liquid Lipstick, the Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner, and so much more.
This collaboration also features the four winners of KVD Beauty’s social media contest that generated over 900 TikTok submissions and more than 14 million views under the hashtag #KVDFtheRules.
“When we were considering partners to participate in this campaign, we quickly and unanimously agreed that Mikayla would be the perfect fit,” said Sarah Koch, KVD Beauty’s senior vice president and general manager. “In addition to her expertise in the makeup artistry landscape, Mikayla has a special way of engaging her community with authentic, lighthearted and informative content which continues to set her apart from the rest. We fully enjoyed working with both Mikayla and the contest winners to make this campaign a memorable one.”
Nogueira is a social media influencer known for sharing makeup tutorials on TikTok and Instagram. On TikTok alone, she has over 15 million followers as of press time. She has been a leader in the beauty industry for years. Aside from KVD Beauty, she also has deals with Amazon, Dime Eyewear, ELF Cosmetics, Maybelline, Medicube, ROC Skincare, and TULA.