Twenty-two-year-old fashion content creator Emma Chamberlain has an ongoing long-term deal with world-renowned denim brand Levi’s. PopCulturizm reported one of these partnerships previously.
Now, Levi’s is strengthening its tie-up with Chamberlain by enlisting the content creator for its holiday campaign, alongside the creation of Emma’s Edit: The Gift Guide.”
“After the incredible experience of launching our cherished collaborative collection, I’m so excited to be a part of Levi’s It’s Giving Season campaign,” Chamberlain said.
Dubbed the “It’s Giving Season” campaign, apt for the holiday season, it introduces the brand’s new Ribcage Bells. This fashion trend is a new denim silhouette that converges its highest high rise ever with a vintage-inspired wide leg.
Aside from the campaign, the partnership also introduces Emma’s Edit: The Gift Guide, a one-stop shop that features holiday wear, from cozy classics to metallic party-perfect ensembles, that Chamberlain herself approved.
“I adore the nostalgic 70s flare of the new Ribcage Bells and paired with the Rae Sweater and Betty Cardigan, everything is so cute, comfortable and cozy. There are so many perfect styles for the holiday season,” the influencer said. “I also had way too much fun curating my gift guide with all my favorite Levi’s pieces in one spot so you can find timeless pieces for the people you love (or yourself… obviously).”
Aside from Levi’s, Chamberlain also has partnerships with brands that include Cartier, Lancôme, and Canon, among many others.
Well, happy holidays from Emma and Levi’s!