The YouTube influencer now owns the jersey patch rights for the NBA team. Jersey patch rights are also opportunities for businesses to feature their brands on basketball jerseys, like the Charlotte Hornets’.
Feastables does not just sell any kind of chocolate. It is a line of gluten-free chocolate bars made with plant-based ingredients like sugar cane, cocoa bean, cocoa butter, and sunflower lecithin.
Feastables’ products include the MrBeast Bar – Deez Nuts, MrBeast Bar – Milk Chocolate, MrBeast Bar – OG Plant Based, Karl Gummies, and MrBeast Cookies.
The logo of Feastables will feature on the Charlotte Hornets’ jerseys and media backdrops for news conferences.
This jersey patch partnership with the YouTube and social media sensation is a “novel entrée” between him and an NBA franchise.
“We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family,” Charlotte Hornets COO and president Fred Whitefield said. “We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch. We are confident this innovative, new partnership will be significantly beneficial for everyone involved.”
MrBeast, who now has around 188 million subscribers on his official YouTube channel, also involves himself with sports-related content. In September, the YouTuber star competed in the Sidemen Charity Match, and there are also rumors saying he will participate in a boxing match as a MrBeast trained with Logan Paul.
Aside from the Charlotte Hornets, MrBeast also has official endorsements with companies like Microsoft and Electronic Arts.
The Charlotte Hornets will kick off its season against the Miami Heat this October 10th.