Forbes, a renowned business magazine, today unveiled its Top Creators 2023 list, the second of this kind, honoring the most influential – and richest – social media personalities right now.
The magazine did the ranking amidst the unprecedentedly growing hype and demand for these influencers.
Ranking in at number one is Jimmy Donaldson, more popularly known as MrBeast, as Forbes also revealed his earnings pegged at a whopping $82 million.
For those who are not too familiar with him, MrBeast is a YouTuber, entrepreneur, and philanthropist whose content are centered on doing expensive stunts and challenges.
“With more than 300 million followers, MrBeast’s fan base is nearly as large as the U.S. population,” Forbes wrote. “MrBeast’s power and popularity stem from his high production videos and stunts that include surviving in Antarctica for 50 hours and building a Wonka chocolate factory.”
Just trailing behind at number two is Olajide Olatunji, known among netizens as KSI. Forbes said his earnings are at $24 million.
KSI is not just an influencer, but also a rapper and boxer. He co-founded and is a member of Sidemen, a British YouTube group. He is also the CEO of Misfits Boxing, and co-owns Prime Hydration, XIX Vodka, and a restaurant chain.
At number three is Jake Paul, with earnings recorded to be $34 million. Like KSI, he is also a boxer, but has acting as one of his talents. He initially rose to fame on Vine, prior to playing the role of Dirk Mann on the Disney Channel series “Bizaardvark.”
The rest of those in the top 10 are Rhett & Link, Charli D’Amelio, Logan Paul, Elliot Tebele, Emma Chamberlain, Matt Rife, and Brent Rivera.
Forbes first created the list in 2022. MrBeast also topped the list during that time.