Prime Hydration has enlisted Manchester City striker Erling Haaland, marking the Norwegian football star as their inaugural sponsored football athlete. KSI and Logan Paul, the driving forces behind Prime, have successfully expanded their brand’s reach, from swiftly selling new flavors to showcasing their Super Bowl commercial.
Since its inception in early 2022, Prime has evolved into the official partner of the UFC, as well as KSI’s preferred football club, Arsenal FC. More recently, the brand established partnerships with FC Barcelona and Bayern Munich.
Prime’s sponsorship isn’t limited to teams alone. In June, KSI and Logan introduced UFC fighters Israel Adesanya and Alex Volkanovski as the brand’s first official athletes, followed by the addition of world champion boxer Terence Crawford.
The latest revelation is Prime’s collaboration with Erling Haaland, who currently plays as a striker for Manchester City. Haaland, renowned for setting a record for the most goals in a single Premier League season during his debut campaign, is set to take the role of a sponsored athlete for Prime.
The announcement came on August 25, accompanied by the message “The future of hydration meets the future of Football.” The announcement included an image of KSI and Logan Paul standing alongside Haaland, who sported a Prime chain. The specific details of the partnership were not disclosed.
Following the announcement, a clip from 2020 has surfaced, featuring Haaland expressing his admiration for both KSI and his brother Deji during an Instagram live session.
The meteoric rise of KSI and Logan Paul’s Prime Hydration brand has been remarkable and shows no signs of losing momentum anytime soon.